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Kwun Tong, Kowloon, Hong Kong

A.C.F is a street wear brand mixing contemporary Scandinavian minimalism with bright bold colours, which...

What Is Upcycling?

Thursday, 02 August 2018

With the rise of fast fashion & instant gratification via social media, fashion trends are becoming insanely fleeting. For example; it takes Zara as little as 1 week to send new items to their stores, while a completely new collection launches every four to six weeks. The unsold garments don’t just miraculously vanish into thin air, mostly they are sent to landfills leading to have detrimental effects on our environment. Despite this dark undertone, these money oriented fast fashion companies turn a blind eye to their product’s point of extinction – yes, clothes can have an afterlife; just like how we often transform unwanted wood into a table or even plastic into a new bag.

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Fabric Technology | Turning Plastic into Polyester

Thursday, 02 August 2018

Single use plastic bottles are humanities shame, with drinking water available to so many of us through taps, we still buy these eco-enemies daily. This adds up to a staggering 300 million tons of plastic produced globally each year; at the same time, the classic go-with-everything cotton T takes around 2,700 liters of water to produce (yes, that’s just one T-shirt) when you consider the carbon emissions and energy needed on top of that, the impact is overwhelming. This makes plastic and textiles two of the largest contributors to waste and climate change.

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What Is A Circular Economy?

Thursday, 02 August 2018

The world is demanding a crucial change. We have taken our planet for granted for too long by producing products using finite resources without thinking about how they will be disposed. We have further facilitated this bad habit by creating temporary and toxic solutions to deal with our waste such as landfill and incineration, or simply just dumping it into our oceans. In order to live on a healthy planet our fundamental systems must change, we must have a circular economy.

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Where is “Away”?

Thursday, 02 August 2018

Most of us use the phrase ‘throw away’ on a daily basis. But what does this really mean? Where is ‘away’? The language that we used has allowed us to dissociate ‘away’ with landfill and our planet, in the same way that we dissociate ‘burger’ with cows. It is easy to do this in our leafy city where our waste in Hong Kong is taken away by garbage collectors daily. Out of sight, out of mind.

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Our 30 Piece Principal

Thursday, 02 August 2018

The 333 challenge has taken off globally; it is the minimalist fashion challenge that involves you keeping your wardrobe to less than 33 items for 3 months. Those who have tried the challenge have found that they have reduced stress, opened up space in their wardrobe, and helped them towards decluttering the rest of their life. The benefits of minimalism are known to bring better health, clarity of mind, more time, and more money. This is a movement towards minimalism that we at A.C.F wholly support and is at the core of our values.

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