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Birmingham, UK

URBAN, SEXY, CHIC Womenswear brand brought to you by independent designer, Paulinah Eboh-Sampson. ...

Dancing Dolls UK: Waiting to Exhale.....

Saturday, 09 February 2013

With less than 3 months to go until the full release of our 1st international collection, which will be showcased at Miami Metropolitan International Fashion Week. and our creative mind refusing to comply or agree on anything, the pressure is on…..
Catch the S/S13 in fulll at MMIFW 13

We have a mountain of things to arrange, finalize and complete in order to satisfy the stress of the challenge that we have set myself, including shooting the collection look book, the new DDUK viral, the re-launch of the website, as well as sorting the collaboration with some Miami based creatives and oh- not to talk of actually completing the damn collection.
Extremely stressed is an utter understatement!

You may have seen a small snippet of what’s to come from the next collection, purposely titled ‘Finally Exhaled’, as we showcased 6 pieces at the Midlands Fashion Designers Awards in October 2012, to reviews that… well, lets say its not from laziness that the collection is not yet complete at the time.
MFDA12

The general response, we got from what was seen of the collection, was that, it was ‘different’ from our usual style.
What? How? There are jumpsuits, swimsuits and dresses, isn’t there? That’s what we do and what Dancing Dolls UK is about….
s/s13 flower power
Was the battle to stay to true to our brand, whilst pushing the boundaries of our ability and creativity about to unravel?

To us the direction of the 4th collection was self explanatory. The SS13 collection; Finally Exhaled- was a definite ‘Reflection of Direction’, we looked at past creations, we have created over the course of our time doing Dancing Dolls and have re-worked them to create a collection with an almost ethereal direction to represent the freedom and breaking free- from of the constraints that have followed the brand.
SS10 Vs SS13

Had we gone to far?

Was that not visible in the 1st, part presentation of the collection? What was the point of breaking free from a constraint, if no one else understood or could except this reflection? we may as well start a whole another label!
With a deflated feeling of fear, dread- amidst failure, we went bank to the drawing board, not as in we started again. We just had to make our definitive point of view idiot proof!
Reflection of Direction

Dancing Dolls UK is not merely about the creation of clothes: of course, the “ Oh that’s so Prada…or “That looks like Alexander McQueen” moments, which reflects the ability for your brand to be recognised by the way its looks, is the stuff designer dreams are made of! But with Dancing Dolls UK – its also the way you wear the clothes- it is a a lifestyle. One that presents the importance of style.

As Coco Chanel put it:
“Dress shabbily and they remember the dress; dress impeccably and they remember the
woman.”

DDUK style eradicates ‘never fully dressed’; your hair, shoes, nails even your jewellery is as important as your garment choice.

So this collection, not only looks back on my DDUK journey, its tells it own story, and as other collections before, has been orchestrated to carve out the brand aesthetic; singing and chanting about the feeling of chic-ism, the infusion of the dance influence, the confirmation of sexy.

At least, we hope so…. we’re working our butts off here!
So excuse us, if to some, we may have deviated slightly, What? OK- we used pastel colours- shock, horror, as well as the introduction of printed fabric. DDUK is supposed to be strong. vibrant colours, right? Well, we didn’t write that down anywhere!
S/S13

Look a little closer, like contacts, you can see through, we promise, there you will find DDUK.
We are just trying to grow, to evolve.
And to grow and develop, we have to take risks. we cannot, refuse to and will not play it safe. We are not just holding my breath to see that the risk has been worth while….

We are ‘Waiting to exhale’....