VAT No: 274 0971 88
gloucestershire, UK
An independent embroidery brand creating fun and unique pieces that not only look cute but make you feel...
Inspiration behind the new collection
I decided to create a project around Tattoos and in particular how I could experiment with placement of embroidery on garments – just how we experiment by tattooing the human body- our ankles, wrists and backs. I have always been fascinated with delicate floral tattoos and have a whole Pinterest board dedicated to them, the whole stigma around tattoos has pretty much disappeared and has become a way to display pretty artwork and hold memories on our bodies. So to start I researched into wild flowers, visited pretty gardens and sketched what I saw – from those line drawings translating them into stitch in the form of embroidered designs.
Holiday wardrobe
Anyone off on holiday?
I have put together this little collection of garms and accessories that would be perfect for any tropical get away – you can shop the look below!
Behind the scenes of spring summer 2016 'Queen Bee'
This has to be my favourite collection yet! I just let myself be experimental mixing in my love of sassy slogans with new pieces mixed with a few one off vintage reworked jackets. I also started to introduce some of my embroidered imagery through the use of bees and florals but with an edgy twist embroidered onto oversized sweaters, crops and 90s style skirts and bombers. My all time favourite piece of this collection has to be the ‘Queen bee’ embroidered bomber jacket – I just love the contrast of the silver thread on the black and how detailed my little bees are, I am looking to experiment further with colour introducing more summery pastels but also more imagery looking at bugs and cute summer theme motifs!
Lost in wonderland - New set of embroidered tees!
For this little collection of tees I went for a whimsical theme to the slogans and changed up the embroidered font a little to make it more dreamy!
A Sass a day New Embroidered collection
This collection is made up of fun embroidered slogans including a take on the ‘crazy’ Christmas jumper. I wanted the collection to still have that grungy street photography kind of vibe so Ive styled the pieces with frayed and reworked denim, beanies and chunky boots. Before I began designing this collection I put together this little mood board which helped me create a theme and gave me an idea of the type of final images I was hoping to achieve.