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London, UK

Voted BEST VINTAGE boutique, BEST WOMENSWEAR in the ASOS Boutique awards #1 most followed boutique of...

DOUBLE DENIM

Wednesday, 20 March 2013

The story of jeans begins in the city of Genoa, in Italy. The word ‘jeans’ comes from the French phrase ‘bleu de Genes’ meaning ‘the blue of Genoa’. The denim fabric originated in the French town of Nimes and owes its name to the location, which was quickly known as ‘denim’ abroad. Spunky Genoese Navy sailors first strutted around in denim back in the 1500’s but it wasn’t until the 1870’s in the gold rush boom that denim took off. This was when Levi Strauss – a name now synonymous with denim – created a strong style of workers pants with rivets that was quickly adopted by Californian coal miners. Today jeans are a staple of everybody’s wardrobe and often a key element in seasonal trends and fashion around the world. Each season brings with it new cuts, features, treatments and embellishments. Peekaboo loves a bit of denim so check out our collection for all your denim needs!

Kate does dungarees!

Peekaboo Vintage 90's Dungarees

Peekaboo Levi's Cut Off Shorts

Peekaboo 90's Denim Dungaree Dress

Peekaboo Vintage Denim Dungarees

Dungarees galore!

Kate Moss does denim!