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VAT No: GB217635409
London, UK

TOPMAN Oxford Circus , Stratford Westfield & The General Store Shoreditch. WINNER of the ASOS Marketplace...

JUST WHAT THE DOCTOR ORDERED....A PAIR OF CLASSIC DM'S

Tuesday, 25 October 2011

Screw the apple a day…let the doctor play.
collage
Klaus Märtens was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobbler’s shop. With that leather he made himself a pair of boots with air-cushioned soles.
Märtens did not have much success selling his shoes until he met up with an old university friend, Dr. Herbert Funck, in Munich in 1947. Funck was intrigued by the new shoe design, and the two went into business that year in Seeshaupt, Germany, using discarded rubber from Luftwaffe airfields. The comfortable and durable soles were a big hit with housewives, with 80% of sales in the first decade going to women over the age of 40.
Sales had grown so much by 1952 that they opened a factory in Munich. In 1959, the company had grown large enough that Märtens and Funck looked at marketing the footwear internationally. Almost immediately, British shoe manufacturer R. Griggs Group Ltd. bought patent rights to manufacture the shoes in the United Kingdom. Griggs anglicized the name, slightly re-shaped the heel to make them fit better, added the trademark yellow stitching, and trademarked the soles as AirWair.
The first Dr. Martens boots in the United Kingdom came out on 1 April 1960 (known as style 1460 and still in production today), with an eight-eyelet Ox Blood Smooth leather design. Originally Dr. Martens were made in their Cobbs Lane factory (which is still working today). In addition, a number of shoe manufacturers in the Northamptonshire area also produced DM’s under license, as long as they passed quality standards. They were popular among workers such as postmen, police officers and factory workers. By the early 1970s, skinheads started wearing them, and by the late 1980s, they were popular among punks, some New Wave musicians, and members of other youth subcultures.
Now DM’s are back. The new collection are now made in China only select pairs are made in Britain. Thankfully the traditional boots that you know and love are stamped, made in England. Thank goodness for vintage….
are back

Sammy G’s go plenty of the real deal to keep that cold at bay…let the doctor play.
Chestnut Brown
purple
shiny
black