Rass Tokyo - Blög Störy

Rass Tokyo – The master of his own success -impresses Stööki with his game-changing fashion label!

Written by Tasnim H.
Photography by Purple Contrast

Rass Tokyo, a man of many talents but a man of mystery, Stööki couldn’t miss the opportunity to meet the ever-evolving visionary. With this in mind, you will never know what he’ll get up to next as he’s pretty much established himself in many ventures, including in music as a rapper, singer, producer, and fashion: as the proud owner & designer of the family brand Gnocchi Jeans. Tokyo mentions how dealing with the business side of a fashion label isn’t easy as securing investments for high-quality apparel and dealing with entitled customers are still obstacles that need to be faced.

So let’s talk about his music for a moment – or should I say his ‘Water’ Music? – which personifies him as a multidisciplinary creative, someone who goes with the flow and isn’t afraid of altering his style. Like water, Tokyo’s soundscape resembles a dynamic wave, constantly in motion to change, for the purpose of communicating a deeper story through his music, as a way of washing away his sorrows. Since we’re on the topic, Tokyo recently released his third single called ‘Atlas’ during the lockdown of 2020, which he ignited from just the beat and is inspired by a true story he holds close to his heart.

Tokyo touches on how his family has been his power source to be productive during the lockdown of 2020. Even though his music was put on pause, it gave him the space to focus on developing his clothing brand – Gnocchi Jeans – which definitely was an ideal move due to the growth of online shopping when people had to surrender to a life of isolation. Every brand stems from somewhere, and Gnocchi Jeans innovated from the desire to help a curvy women find jeans that suit their body type, as this is a common problem to exist.

Its in Tokyo’s vision to destroy the stereotypes associated with high fashion by keeping it real which means not being afraid to showcase the imperfections, rather than maintaining the pretentious side to fashion. He wants to highlight how the brand unlike many, aims to generate vibes that feel like home, a feeling of familiarity, bringing back comfortability to a place that normally wouldn’t be ‘comfortable’ – In his terms “Its a family thing”. Tokyo wants to be remembered for his contentment in helping others to be happy and strives to get the brand in a position where it achieves just that.

Be sure to check out his Instagram @RassTokyo to join him in his journey to even greater success since he doesn’t want to spill the beans just yet!

Photography by PurpleContrast

Executive Produced by Maya Mihoc

Rass Tokyo wears…

The CHAMPIONSHIP Collection

Connection Necklace – Gold

Sector 2045 Ring – Gold

HAVANA Bracelet – GOLD

QUOISE Ring – Gold