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VAT No: GB314699088
London, UK

WESTMARK introduces a novel approach to traditional streetwear through a minimalist aesthetic focused...

Inspiration

Thursday, 04 July 2019

Brand Identity

  1. Inspiration from the streets of the London and the multi-culturalism
    London streets are home to various colourful culture. The vibrant streets of the London is not only thriving, but relentlessly changing. The splendid colour, style and vibe on the streets of London are the profound source of inspiration for Westmark. For hundreds of years countless cultures contributed their essence to the foundations of present day multi-cultural London, which is a melting pot of cultures, which transforms, evolves and empowers the society to build a better world. We are the capital of the cultures, we are London, we are Westmark.
  2. minimalism/sophisticated simplicity /abstract expression
    It is not always about the raw reflection of the frame. Westmark of London represents the mere truth, the idea and the form, boldly the abstract essence of our reality. This is achieved through not only the colours, forms and abstract shapes but also through the fabric, texture and cut of our garments, because we know the highest form of beauty lies not in the forms of the real world but in shapes, colours and abstract representations. Abstraction is both subject and style of our communicato andoeuvre. “You must always start with something. Afterward, you can remove all traces of reality.”