Advice, help and support for ASOS Marketplace sellers.
Five Questions: Hardy Punglia, The Left Bank
1. Who/what are your biggest inspirations behind your current collection?
This season I was inspired by the '90s; cropped tops with a sports feel and reinventing the pedal pusher with colour and prints. Also with designers such as Burberry showing a lot of metallics this season we had to get in on the action and our metallic bomber jackets have now became a key piece in our collection.
2. What are your signature pieces & what exciting things can we look forward to for AW '13/14?
For AW '13/14 expect luxury styling for the streets. Key pieces will include pedal pushers, cropped bomber jackets (in chain prints) and a gold and black theme that will run throughout.
3. What goes into prepping for one of your shoots?
From finding the perfect location to pulling accessories to power up styling, planning a shoot does take a lot! I shoot all of my own products so behind the camera I always like to have at least one assistant/ stylist - another set of eyes is always helpful! When hunting down the perfect location I normally opt for a natural background that isn't too busy to allow the fabrics and colours in my pieces to really pop. The hardest task for me is scouting out models as they have to represent my brand well and be natural in front of the camera - two things that are hard to come across!
4. What photography tips would you give to a new boutique?
Shooting outdoors ensures lots of natural light which always works well for me. I prefer hazy overcast days as very often direct sunlight can create shadows and bleached out images. As mentioned make sure that you have strong models as they can make or break your product. When I first started selling on ASOS Marketplace I used a small digital point camera but as my brand progressed it was only right that invested in a semi professional DSLR camera. I can definitely say that it has been one of the best investments for my brand as I am able to show off fabrics, interesting details and styling in the best possible way!
5. How do you use social media to promote your boutique?
Social media and selling on ASOS Marketplace go hand-in-hand. When selling online it is key that I utilise as many social platforms on offer to promote my products. Customers really appreciate it when they are able to make a purchase with just one click - so make sure that you are linking to everything! I am able to track my sales that are made via the various platforms and this really helps me to nail down the ones aren't performing as well. I have found that different social platforms have different audiences so it is crucial to make sure that your items are on everywhere from, Facebook to Tumblr!