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ASOS Animal Welfare Policy

ASOS firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics.

Where farmed animals are used in products, suppliers should implement industry recognised best practice standards to ensure animal welfare is safeguarded at all times. Where there is no alternative but to source from the wild, suppliers should ensure that populations are sustained, that endangered species are not threatened and that natural habitats are protected.

Animal products and synthetic materials made to look like animal products must be clearly labelled to avoid confusion.

Endangered species

Materials derived from vulnerable or endangered species appearing on either the International Union for the Conservation of Nature (IUCN) or the Convention of International Trade in Endangered Species (CITES) lists must not be used in products sold through any of ASOS’ websites.

Fur

Real fur or pelts must not be used in products sold through any of ASOS’ websites. This includes Mongolian lambs fur and Karakul lambskin pelts from aborted or new born lambs.

Leather & Skin

  • Only cow, buffalo, sheep, goat or pig leather or skin, sourced as a by-product of the meat industry and from producers with good animal husbandry can be used in products sold through any of ASOS’ websites.
  • Leather or skin must not be obtained from aborted animals i.e. slink and karakul, whilse the animal is still alive or from calves or lambs.
  • Leather or skin must not be obtained from animals kept in confinement systems i.e in veal or sow crates.
  • Leather or skin must not be obtained from wild-caught animals, exotic animals or vulnerable and endangered species.
  • ASOS is a member of the Leather Working Group and promotes leather and skins sourced from tanneries which have been awarded with Gold, Silver or Bronze certification.

Angora & other rabbit hair

Angora and other rabbit hair must not be used in products sold through any of ASOS’ website.

Wool

  • Sheep and lamb wool must be sourced from producers with good animal husbandry.
  • Merino wool must not be sourced from farmers who practice mulesing.
  • ASOS encourages all suppliers to source wool from Responsible Wool Standard
  • (RWS) certified farmers.

Cashmere & mohair

  • Cashmere and mohair must be sourced from producers with good animal husbandry.
  • Hair must not be harvested by live plucking.
  • ASOS encourages suppliers to consider using recycled cashmere to help reduce the environmental impact of cashmere goat flocks.

Other animal hair

  • Only cow, buffalo, yak, horse, goat, pig and alpaca hair from producers with good animal husbandry can be used in products sold through any of ASOS’ websites.
  • Hair must not be obtained from vulnerable or endangered species.
  • Hair must not be harvested by live plucking.
  • Animal hair must not be used in make up or shaving brushes. Synthetic alternatives must be clearly labelled as synthetic.

Feathers & down

  • Feathers and down must not be used in our own-label products. This includes down insulated garments, as well as feathers used in trims, jewellery and other accessories.
  • ASOS encourages brands to use synthetic alternatives to feathers and down in their products. Only products from brands that are able to provide Responsible Down Standard (RDS) and Traceable Down Standard (TDS) certified down, can be sold on ASOS.

Bone, shell, horn and teeth

These materials may not be a by-product of the meat industry and can come from vulnerable or endangered species. Bone, shell, horn and teeth are most commonly used for trims/hardware components, jewellery, accessories and watches. If these animal derived materials are used within products, you must provide evidence that these materials are a by-product of the meat industry and not from endangered species.

Animal imagery

Animal imagery or materials featured on products sold through any of ASOS’ websites or used for marketing, production and communication purposes must be sensitive to animal welfare issues, such as the depiction of animals in captivity, and must comply with ASOS’ Animal Welfare Policy.

Animal testing

  • ASOS Make-Up is not tested on animals.
  • In accordance with the EU animal testing ban that came into effect on 11th March 2013, brands selling cosmetic products in the EU through any of ASOS’ websites must comply with the requirements of EU law.
  • Some beauty brands sold through ASOS.com, who also sell their products through other channels, may still be testing on animals if required by local market regulations. ASOS is committed to working with the industry to achieve a worldwide ban on animal testing.