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Photography Guide

Discover how to take great photos to improve your chances of selling.
If you’re an ASOS Marketplace BOUTIQUE special photography rules apply so don’t forget to check out our dedicated section for BOUTIQUES.

Wardrobe Photography Have a Wardrobe account? You can shoot your items in natural daylight on a person, laid flat or hanging. Here are some DOs and DON'Ts:

  • Do

    Do...

    You can take your photos either inside or outside, just so long as it's in natural daylight.

  • Do

    Don't...

    Try not to take photos at night, or use bright flash photography.

  • Do

    Do...

    Do take your own photos to use on ASOS Marketplace.

  • Do

    Don't...

    Don't use photos taken from websites or blogs, or any image that you don't own the rights to.

  • Do

    Do...

    Do pick a background that’s plainer and can help your items stand out.

  • Don't

    Don't...

    Don’t have a cluttered background (like a messy bedroom).

Boutique Photography Have a Boutique? You'll need to shoot your items in natural daylight, on a person. Here are some DOs and DON'Ts:

  • Do

    Do...

    Boutiques can take their photos inside or outside, but their items must be modelled on a person.

  • Do

    Don't...

    Boutiques must take their photos in well-lit natural daylight.

  • Do

    Do...

    Do pick a background that helps the product stand out, like a wall.

  • Don't

    Don't...

    Don’t shoot against white wall with a white floor – it looks like a studio.

  • Do

    Do...

    Do shoot your accessories being worn by a person.

  • Don't

    Don't...

    Don’t shoot the item on the floor or hanging up.

  • Do

    Do...

    Do always have someone modelling your clothing.

  • Don't

    Don't...

    Don't use mannequins or hang the item. Real models help show the item's true fit.

How to shoot How to take great photographs of clothing, shoes and accessories

  • Do

    Do...

    Do show a close up of the jewellery being worn.

  • Don't

    Don't...

    Don’t shoot the item flat, or laid out on a table.

  • Do

    Do...

    For hygiene reasons, you can shoot earrings for pierced ears in your palm as a size reference.

  • Don't

    Don't...

    Don’t shoot earrings for pierced ears flat on a surface.

  • Do

    Do...

    Do take your photos straight on.

  • Don't

    Don't...

    Don’t take your photos at an angle.

Keep it clear Photo Do’s and Don’ts

  • Do

    Do...

    Do make sure your photos are clear and it’s easy to see what’s being sold.

  • Don't

    Don't...

    Don’t use blurry images.

  • Don't

    Don't...

    Don’t use watermarks.

  • Don't

    Don't...

    Don’t have borders around your photos.

  • Don't

    Don't...

    Don’t use too much Photoshop, or hide your model.

  • Don't

    Don't...

    Don’t paste together multiple images to form one photo.

  • Do

    Do...

    Do use just one model per photo.

  • Don't

    Don't...

    Don’t have two people in one photo; it isn’t clear what’s being sold.

Selling Brands How to prove authenticity

  • Do

    Do...

    Do take photos of your receipts and original tags.

  • Do

    Do...

    Do take a photo of the item's certificate of authenticity (if you have it).

  • Do

    Do...

    Do take photos of any original packaging you have.

  • Do

    Do...

    Do take close up photos of inside labels.

  • Do

    Do...

    Do include photos of anywhere on the item there is branding.

  • Do

    Do...

    Do take close up photos of vintage item labels and original details (like zips).

Image Dimensions

Product Images

Your portrait product images should have the maximum dimensions of: 870 x 1262 pixels.

You can have 4 extra product images aside from your main ‘hero’ shot – these images have the same dimensions, but can include close-up and studio shots to better show-off the detail your item.

Boutique Header Image

Extra image requirements for Boutique Sellers: The mimimum dimensions of your landscape image for your boutique homepage are: 490 x 355px.

Make sure that this photo represents your boutique and brand – a strong image with just your brand logo will make the most impact.

Please note: you must keep your header image clear of text (aside from your logo). If you have offers, sales or any other messages you’d like to share with your customers, please use the ‘latest updates’ option on your live feed.

Boutique Logo

The mimimum dimensions of the logo you can upload to your boutique homepage are: 310px × 169px.

You logo will look best if it’s on a white background with your boutique name in clear text.

Product Images Guide Boutique Header Image Guide Boutique Logo Guide