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Photography Guide

Your guide on how to shoot for ASOS Marketplace.

How To Shoot
Clothing

  • Do

    Do...

    Do take your own photos to use on ASOS Marketplace.

  • Do

    Don't...

    Don't use photos taken from websites or blogs, or any image that you don't own the rights to.

  • Do

    Do...

    Do pick a background that allows your items to stand out.

  • Don't

    Don't...

    Don’t have a cluttered background (like a messy bedroom).

  • Do

    Do...

    Do shoot your photos inside or outside on a person.

  • Do

    Don't...

    Don't shoot in badly lit spaces. All images must be taken in bright natural light.

  • Do

    Do...

    Do pick a background that helps the product stand out, like a wall.

  • Don't

    Don't...

    Don’t shoot against a wall with the same colour floor – studio shots are not permitted on Marketplace.

  • Do

    Do...

    Do always have someone modelling your clothing.

  • Don't

    Don't...

    Don't use mannequins or hang the item. Real models help show the item's true fit.

  • Do

    Do...

    Do take your photos straight on.

  • Don't

    Don't...

    Don’t take your photos at an angle.

How to shoot accessories

  • Do

    Do...

    Do shoot your accessories being worn by a person.

  • Don't

    Don't...

    Don’t shoot the item on the floor or hanging up.

  • Do

    Do...

    Do show a close up of the jewellery being worn.

  • Don't

    Don't...

    Don’t shoot the item flat, or laid out on a table.

  • Do

    Do...

    For hygiene reasons, you can shoot earrings for pierced ears in your palm as a size reference.

  • Don't

    Don't...

    Don’t shoot earrings for pierced ears flat on a surface.

Image Quality

  • Do

    Do...

    Do make sure your photos are clear and it’s easy to see what’s being sold.

  • Don't

    Don't...

    Don’t use blurry images.

  • Don't

    Don't...

    Don’t use watermarks.

  • Don't

    Don't...

    Don’t have borders around your photos.

  • Don't

    Don't...

    Don’t use too much Photoshop, or hide your model.

  • Don't

    Don't...

    Don’t paste together multiple images to form one photo.

  • Do

    Do...

    Do use just one model per photo.

  • Don't

    Don't...

    Don’t have two people in one photo; it isn’t clear what’s being sold.

Brand Authenticity

  • Do

    Do...

    Do take photos of your receipts and original tags.

  • Do

    Do...

    Do take a photo of the item's certificate of authenticity (if you have it).

  • Do

    Do...

    Do take photos of any original packaging you have.

  • Do

    Do...

    Do take close up photos of inside labels.

  • Do

    Do...

    Do include photos of anywhere on the item there is branding.

  • Do

    Do...

    Do take close up photos of vintage item labels and original details (like zips).

Image Dimensions

Product Images

Your portrait product images should have the maximum dimensions of: 870 x 1262 pixels.

You can have 4 extra product images aside from your main ‘hero’ shot – these images have the same dimensions, but can include close-up and studio shots to better show-off the detail your item.

Boutique Header Image

The minimum dimensions for your landscape homepage image are 490 x 355px.

Make sure that this photo represents your boutique and brand – a strong image with just your brand logo will make the most impact.

Please note: you must keep your header image clear of text (aside from your logo). If you have offers, sales or any other messages you’d like to share with your customers, please use the ‘latest updates’ option on your live feed.

Boutique Logo

The mimimum dimensions of the logo you can upload to your boutique homepage are: 310px × 169px.

You logo will look best if it’s on a white background with your boutique name in clear text.

Product Images Guide Boutique Header Image Guide Boutique Logo Guide