Senior Marketplace Manager Rachel Humphreys talks record sales over Christmas as well as the top search terms - take note!

Congratulations to all of our boutiques for an incredible Christmas trading period. As a whole, ASOS Marketplace saw record traffic volumes to the site and combined with Christmas themed editorial and promotions, this translated into the platform’s highest ever sales volumes - in fact we smashed our all-time daily sales record not once but 4 times in November and December.

 The launch of the Christmas Flash sale on 21st November really kick-started the Christmas buying frenzy by offering customers discounts on current season lines.  We maintained momentum in the lead up to Christmas with targeted activity including a focus on Vintage finds and young designers.

Additional customer engagement was driven through our festive edits, including our Christmas Jumper Club, Best of British and Christmas Gift Guides, all supported through onsite editorial, customer newsletters and social media campaigns. 

What people were searching for & buying at Christmas

Top 5 trends:

1. Velvet

2. Tie dye

3. Fur

4. Grunge

5. Tartan

Top 5 onsite search terms: 

1. Christmas jumper

2. leather jacket

3. denim jacket

4. parka

5. beanie

Top 5 most popular categories:

1. Dresses

2. Tops

3. Coats & Jackets

4. Knitwear

5. Bags & Purses

In next month’s newsletter we’ll give you the run down on what themes, trends and key words to tap into for 2013. 

If you have any thoughts or questions about the above, feel free to email me at RachelHumphreys@asos.com

Wishing you a successful 2013!