Fashion Not Fakes
ASOS Marketplace is a place for anyone who loves fashion, to sell fashion, to everyone who loves fashion, so long as it’s real fashion. Real fashion equals genuine good looks.
ASOS Marketplace operates a zero tolerance policy towards the buying and selling of counterfeit goods. We just won’t stand for it, and we love standing for things. It shows off our shoes.
For more information take a look at our Fashion not Fakes Frequently Asked Questions.
For more information on how to spot a fake online, check out our Top 10 Tips.
- Fakes aren’t just frowned on, they’re illegal. Selling fake and counterfeit goods is againt the law. Full stop. No excuses.
- The counterfeit goods industry funds crime, such as terrorism. If you part with cash for a fake, you are a part of the problem. Gangster is a look best left for fancy dress.
- Fake goods have little or no quality control or standards. You have no idea where they are from, and if you have a problem, no one will give a hoot.
- You will never look good in fake goods. Ever. It’s not fabulous. It’s not funny. It’s not fashion.
- Counterfeit goods take up approximately 6-10% of world trade. That’s A LOT.
- Fake goods are not all in some far-away land. In 2009/2010, four million items were detained at the UK border which had an estimated value of £40 million.
- Fake clothing and footwear hits fashion where it hurts - it costs genuine businesses £3.5bn annually.
You’re better than fake Chanel. You’ve got more pride than faux Prada. Have some fashion integrity.
ASOS Marketplace is absolutely committed to protecting our buyers and sellers from counterfeit goods. Our Fashion Police patrol the site constantly.
- Work as fast as possible to remove counterfeit goods from the site, and proactively remove suspicious items.
- Help you to help yourself. We promise to help you identify the difference between a fabulous fashion steal and something that’s actually stolen. Read our Top 10 Tips For Spotting a Fake Online guide here. Listen. Got a bad feeling about a gorgeous bag? Tell Us.
Play fair, or get out of there. If you are caught selling counterfeit goods on ASOS Marketplace you will never sell here again and we have a responsibility to report you to the authorities. Hope you look good in stripes.
Jimmy Who? All of our marketplace shoppers are part of a global fashion community, so join in our Market Watch and help keep our shopping streets safe.
- Use your shopping savvy. Vintage quilted Chanel bags will never be £5 and the world will never be fair. Use your fashion flair to do a little research. As the old adage goes, if it seems to be good to be true... it ain’t Miu Miu.
- Talk to us. Report suspicions. Leave feedback. If you have any questions at all, contact email@example.com
How to report a problem
How to report Counterfeit or Suspicious Listings
You have the ability to report every seller and boutique on the site. Use your power! Even if you’re just suspicious, it’s better to speak up than get scammed. Hit the report button on the sellers profile page (and product page) and send us a message.
Alternatively, mail us a link or a tip to firstname.lastname@example.org
How to report a counterfeit once you have received it
If you have bought an item for the Marketplace and you believe it is a counterfeit, you must first contact the seller to request a refund. If you do not receive your money back from the seller, then you are able to raise a ‘dispute’ which will notify our customer care team. When you raise a dispute, select the reason from the dropdown menu that states ‘I believe this item is counterfeit’.
For more information on how to avoid counterfeits, see our Top 10 Tips For Spotting A Fake Online.
If you have any queries take a look at our Fashion not Fakes Frequently Asked Questions.