What do you need help with?




Most Frequently Asked Questions:

What are the criteria for being a boutique?

Your boutique must be either an independent brand or vintage boutique selling clothing, bags and accessories, shoes or jewellery

Boutiques must be stocked with a minimum of 15 different styles at all times

Boutiques must follow the ASOS Marketplace photography rules which require all products to be shot on a person in natural daylight. Quality boutique imagery is really important to Marketplace so please take a look at our photography guide and/or visit Tumblr for some inspiration from great boutiques.

Boutiques must maintain a feedback rating of 90%+ and provide excellent customer service at all times. Failure to do so could result in your boutique being removed from the site.

What are the fees and when do they come out of my account?

Boutiques pay 20% commission on items sold.

Commission is collected based on customers’ payment methods:

  • PayPal: Commission is paid monthly in arrears. Each amount comes out of your Paypal account 2 days before your monthly launch anniversary date.
  • Stripe: Commission is paid instantly on receipt of payment. A record of the transaction will show on your monthly invoice but no further charge will be made.

Please see our Pricing table for more details.

Terms and conditions


Have we reached out to you on social media to feature your content on our social media channels? Congrats! It means we love your style.

By giving you the opportunity to feature your content on our social media channels and by responding with the required hashtag (such as #YesASOS) you agree:

  • We can use your handle and the content (the “Content”) on,,, in ASOS Marketplace CRM emails and/or on any of ASOS’ social media platforms (including but not limited to Instagram, Facebook and Twitter).
  • We can edit, crop, adapt, enhance or modify the Content (but ASOS will not treat you in a derogatory manner).
  • You promise that you:

  • Have the permission of everyone in the Content;
  • Have the right to grant ASOS the above rights; and
  • Are at least 16.
  • If you (or anyone in the Content) asks us to remove the Content, we will remove the Content from the social media accounts that we control.

    You understand that other users of these social media platforms can also share and make use of the Content once posted. In particular, a user of these platforms can take a screenshot of and save an image of the Content to their device, share the Content on social media platforms or websites which feature the Content (and sharing capabilities). If you do not want to grant the permissions set out above then please do not give us consent to use the Content.

    European Union Platform to Business Report

    2023: During the period 1 January 2023 to 31 December 2023 ASOS Marketplace received 0 complaints through its Platform to Business Support Channel.

    • Total number of complaints lodged = 0;
    • Main types of complaints N/A;
    • Average time period needed to process the complaints N/A
    • Outcome of the complaints N/A”.