manchester, UK

JYO. Fast. Fierce. Bold. Founded in 2018, we a Manchester-based family-owned fashion brand obsessed...

London Fashion Week A/W 2023

Thursday, 23 February 2023

It is the most wonderful time of the year (again): London Fashion Week!

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Chocolate brown is having her moment this season!

Wednesday, 19 October 2022
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Chocolate brown is having her moment this season! From fancy coffees to trench coats and cargos, it’s all we’ve been seeing on our feed lately and it all makes sense, not only is the colour comforting to look at, it sounds very delicious and it’s super Autumnal.

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How To Layer Clothes: A How-To Guide For Layering This A/W

Monday, 17 October 2022
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How To Layer Clothes: A How-To Guide For Layering This A/W

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THAT 9AM LECTURE FIT!

Monday, 17 October 2022
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THAT 9AM LECTURE FIT!
September is here, Summer is officially gone. Uni has been emailing you none stop asking you to enrol and prepare for your first lecture back but mentally, you’re still laying by the pool in Ibiza so where do we go from here?

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How the F do we dress in this weather?

Wednesday, 17 August 2022
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HOW THE F DO WE DRESS IN THIS WEATHER?
It’s raining in the morning, so you grab your coat and boots. By lunch time, the rain has stopped, and you are suffocating in the office because of the heat. You crumble your coat in your arms as you leave work and halfway through your walk it’s raining again whilst it’s boiling… Does any of this sound familiar or am I just being dramatic?
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Regardless, this is your guide to how to dress in this messy weather (feel free to add this to your favourites to help you survive your way through August and September).

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