Nottingham, UK

WEARENOW has been created by two fashion mad weirdos. It wasn't a 'save the world' feel that made...

Trends for 2021

Wednesday, 06 January 2021

As we enter a new year and new hope for the future after a weirdly unsettling 2020, there is a new positive feeling amongst us all that 2021 has to be better.

Trends 2021

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It’s Britney bitch!

Tuesday, 22 December 2020

YK2, the noughties or the conventional way to say this – the year 2000!

y2k Vintage Fashion 2000s

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Gender fluidity

Saturday, 19 December 2020

Zara launched a gender neutral line offering both men and women the exact same pieces.

Gender fluid Zara

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